Sean has grown Industry Dive to a 100 million dollar company in ten years with 22 markets and 11 million readers.
He saw that traditional business media content models, user interfaces and marketing programs were not keeping up. He will discuss trends that favor B2B media in 2022, and to which most companies are not paying enough attention.
According to Sean, "The continued regulatory, technological, and societal shifts towards privacy give publishers a chance to redefine their relationship with their audience and marketers."
"Successful media companies of tomorrow will recognize the value and importance of their first-party data. The opportunity we have today is to not only get a handle on the data we have, but to put it in formats that are actionable, not only for marketing partners, but internal teams, too."
We will also ask him how he empowers his team to develop creative results.
Don't miss this!
MediaGrowth Excellorator is a monthly subscription program where B2B media leaders present on current topics.
Coming in February...
Paul Miller, CEO, Questex, Discussing Events
