Creating a Unique Model - Craig Fuller, CEO, FreigthWaves

Published: Sat, 01/22/22

The Creation of a Unique Model for Success

Craig Fuller

CEO, FreightWaves

Craig Fuller has implemented strategies that have yielded surprising growth at FreightWaves in a time of extreme industry challenge. In a recent MediaGrowth Webinar, he shared a few aspects of his model for success.

Craig spoke of the need for experimenting with new ideas and executing rapidly, not fearing conflict which actually drives audience engagement and growth, and emphasizing data and its value. He explained how FreightWaves' data product, SONAR, is ubiquitous in all of the company's news products because the insights it gives are so valuable. In regard to events, he spoke about attention to things like speed and cadence, keeping energy high and working to maintain attendee interest.

Join Craig Fuller at MediaGrowth Summit 2022 to hear his thoughts related to his impressive model for success in the changing B2B media environment.

Craig Fuller is CEO of FreightWaves, a leading provider of data and media for the global supply chain industry. He has been around trucking his whole life; growing up with the business that his father started and working in nearly every job in the industry -- with the exception of driving a truck.

MediaGrowth Summit 2022 will meet in Chicago on June 15th and 16th to provide high quality networking opportunities including focus groups and informal conversations. MGS provides top senior level B2B media speakers with excellent content to enable B2B media executives to address current challenges and grow their businesses.

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