In a recent MediaGrowth Excellorator presentation, Craig Fuller, CEO of FreightWaves made the following points about growing his B2B Media Business...
"Speed is everything. Be the first to report the story. Write for two audiences: the expert and the novice. Experiment rapidly. Design gives quality and freshness, so use the best designers. Evergreen drives SEO. Stories should be in multiple formats. Editorial bleeds into video, and audio. For example, our data product; SONAR, is ubiquitous in news products..." More
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MediaGrowth Summit 2022
June 15th and 16th in Chicago!
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