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Kevin Gray
VP Technology, Media & Telecom
Questex
1. What new ways is Questex using to market events – to make them “must attend” instead of just “nice to attend” experiences?
2. Those who are registering are waiting until the last minute to decide. What about new ways to encourage folks to sign up earlier?
3. New expectations from attendees?
What are they saying are the most important takeaways they need from events?
4. What about marketing to sponsors? What are they expecting? To what marketing messages are they responding positively?
5. What's in the future for events? New tech? AI and virtual reality? New ways to monetize and integrate with other products and
content?
Kevin Gray is a senior business leader with 10+ years of experience across B2B Media, Events, and Information Services. He oversees the sales, operations, P&L and conference programming for multiple brands and a head-spinning number of events each year. Kevin guides Questex teams that help readers and attendees stay informed about the latest trends, technologies and best practices of their industries so that they can make
better business decisions, while also enabling exhibitors, sponsors and advertisers to reach those audiences at every stage of the buyer journey.
MediaGrowth Excellorator is an opportunity to engage with B2B media influencers as they share insights and solutions related to current industry issues in an interactive, virtual format each month.
