Roberta has been at Northstar 35 years. She provides strategic leadership and management for the day-to-day operations, execution, and ownership of the
digital product development function within Northstar. She works to implement a strategic and operational plan for the development, evaluation, release, and improvement of various products/solutions to help drive EBITDA growth and/or lower operational costs. As a key leader of the Management Team, Roberta oversees a team of Project Managers and Technical Product Specialists. She also oversees the Audience Development team, Digital Production Team and handles implementation across the entire
organization.
1) Northstar produces numerous virtual and live events and you are in the travel industry, so the last couple years must have been incredibly difficult. What have
you done to recover your business?
2) You are SVP of Product Development. What products have been the most successful for you in the last few years?
3) How are customers' expectations different today?
4) Are you preparing for a possible recession?
How?
5) What new products do you see as successful in 2023 and beyond?
6) Is 1st party data still the most important tool in the tool box?
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