As technological innovation affects radical change to our industries and the B2B media landscape, it becomes increasingly important to “disrupt thyself” – ideally before disintermediation is thrown upon your product, service, or solution suite from outside forces.
In his keynote presentation, Ron Spink, CEO of AC Business Media and IRONPROS (www.ironpros.com), will share how they are transforming their traditional media company to employ
“positive destruction” and a jobs-to-be-done approach that changes their buyer and seller engagement model through disruption-based, technology solutions.
In employing both platform diversity and new site-product launches, Ron will share case-examples on how they have evolved their portfolio towards “where the market is going next”, and how that has impacted their solutions, go-to-market approach and future business models.
Don't miss Ron's Presentation!
MediaGrowth Executive Summit 2023
February 27, 3:00 pm to March
1, 12:00 pm
Fort Lauderdale
mediagrowth.com
Register for the Summit and
Reserve Your Room at the Bahia Mar Hotel
Before October
30th
to be in a Drawing to WIN an
Oceanfront Room Upgrade
mediagrowth.com/venue
