From the reemergence of the value of first party data to the value of data derived from content consumption habits, B2B media and events businesses are primed for the next level of innovation.
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Learn how Questex embarked the omnichannel path before the Covid pandemic and how it led to consecutive 40%+ growth years at the company. Questex Group President, Alexi Khajavi, will share how the company has built a data driven business that is growing events
and media revenues. He will explain how Questex uses 1st party data creatively to determine customers’ needs to guide them to the Questex events and tracks that will benefit them most.
Alexi Khajavi is President of Hospitality & Travel for Questex LLC, a global business intelligence company that informs and connects buyers and sellers across five key sectors; hospitality, travel, healthcare, wellness and technology. Alexi is responsible for the overall management and
development of the company’s global hospitality and travel communications properties and events.
