With an established digital template these guides could be produced economically, with any number of pages, to “niche the niches” by delivering written articles, thought-leader interviews, and customer content -- accompanied by video, links and interactive graphics -- to very targeted audiences. And metrics collected suggested brand extensions that further engaged audiences with the
content they wanted, where and when they wanted it.
“GAMS’s sports market engagement has blown up as a result of these guides, says Matt. 100,000 college and high school football coaches are always looking to learn, and they want to hear from each other. The guides are the perfect format for delivering content, highlighting customer products, stimulating interaction and determining which content
should be used in other places, and even in other markets.”
Matt says he was really surprised by the number of visits some of the guides experienced. Those numbers led to increased customer interest, brand extensions and remarkable new revenue.
Thanks, Matt!
And Save the Dates!
MediaGrowth Executive Summit 2024
February 6 & 7, in Florida
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