Steve Corrick leads the Americas subsidiary of Comexposium, a global events company which organizes over 150 events in 22 countries covering more than 10 sectors of activity from agriculture and construction to fashion and leisure. Here are a few of the points on Reimagining Must-Attend Events that Steve shared.
• According to industry surveys, before the pandemic, event attendees participated in 4.3
events per year on average. Today, that number is 3.4 per year. As a result, conference organizers and sponsors are facing more competition for less attendee face time. This number will go up or down depending on organizer innovation and marketing.
• Comexposium’s stated purpose is to create valuable experiences for industry participants and sponsors; connecting buyers and sellers, providing continuing education credits and enabling participants
to expand their professional networks.
• In addition to value, memorable experiences are more important than ever to attract new and returning participants.
• Venue pricing has increased significantly. Controlling the cost of valuable and memorable experiences is critical. Event partnerships are helping to increase profit margins.
