Preparing Your Tech Stack for Subscription Models
Are you planning to make the leap to a subscription
business model? Or are you looking to move your subscription model to the next level? Subscription models create new challenges for tech stacks powering media companies. In his presentation at MGES'24, Rob will provide insights and considerations publishers should be aware of when strengthening their tech stacks to support their subscription businesses.
Topics covered will
include:
• Choosing a subscription partner
• Supporting the subscription/marketing team
• Payment processing considerations
• Integrations with your third-party vendors
• Subscription management
• Reporting
Rob leads a team of product and technology executives guiding Adweek’s digital platforms. Prior to joining Adweek, he operated Keenan Media, a digital consultancy focused on delivering business and technical guidance to media brands. Rob also served as the VP of Digital for Edgell Communications, where he transformed Edgell’s media brands into a leading digital organization.
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Bring your entire executive team together for an in-person meeting at MGES'24. Free meeting rooms on February 5th for private company meetings before the MGES'24 Reception.
No one has all the answers, but someone has the ones you are looking for!
