Engage! at MGES'24
February 6 and
7
Westin by Marriott - Sarasota, Florida
Early Bird - December 8
MGES '24 Agenda Summit Information
Bring your team along! There is discounted pricing available for group registrations, and free meeting rooms for Team Meetings on February 5th.
Knowledge Sharing & Networking in Roundtable Focus Groups
(Topics will be Updated as Events in the Industry Change)
Focus Session #1
C-Suite – B2B Media Now – “The State of the Industry”
Editorial – Audiences Now – “Engaging Readers”
Sales – Customers Now – “New
Expectations”
Technology – Software Now – “What’s Working?”
Marketing – The Message Now – “Breaking Through the Noise”
Event Planning – Events Now – “Total Engagement”
Focus Session #2
C-Suite – AI - Insights & Planning – “Growth Assistance”
Editorial – AI - Prompt Engineering – “Skills Needed”
Sales – AI-Powered Sales – “New
Efficiencies”
Technology – ANI to AGI – “Next Steps”
Marketing – AI - Hyper-Personalization – “Individual Messaging”
Event Planning – AI - Participant Targeting – “Wowing Attendees & Sponsors”
Focus Session #3
C-Suite – Team Development – “Leadership Culture”
Editorial – Maximize the Talent – “Supporting Industry Experts”
Sales – Managing the Force – “Structure, Motivation, Revenue”
Technology – Tech Stack – “Satisfying All Stakeholders”
Leadership – Diversity, Equity & Inclusion – “The Power of 'All'”
Event Planning – Roles & Creativity – “Total Engagement”
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