International Perspective of AI and ChatGPT (LLM)
Cobus will give an overview of how European media companies think about and implement AI applications in their businesses. This session highlights some of the best use cases on,
and conversations around, AI and Large Language Models.
Cobus has traveled around the world as CMO of FIPP, the global association for media companies. He now owns Media Makers Meet (Mx3), a London-based media and tech intelligence community network that produces events such as Mx3 Barcelona, Mx3 Berlin, Mx3 AI, and FIPP World Media Congress. Starting as a journalist in the
1990s, before moving to the business side of media in early 2000, Cobus worked across Africa for Naspers, a technology and multinational media company. In the UK he has worked in multiple markets for Audience Media, a media SaaS business.
