Adapting B2B Media to Gen AI’s Dynamic Terrain
Generative AI has presented the largest disruption to the media industry in decades, but as companies scramble to adopt this transformative technology, are they fully prepared for its long-term impacts? In this keynote, Foundry CMO Brian Stoller examines findings from Foundry’s latest research on AI
adoption, including what business leaders are optimistic about as well as where they’re exercising caution. Finally, the session will address key considerations, ethical implications, and the responsibilities that media professionals have in both leveraging and educating their audiences on AI, as we collectively learn to navigate the delicate balance between automation and human autonomy.
Brian
has more than 25 years of global marketing and martech experience. He leads Foundry’s global data-driven marketing efforts as Foundry continues to define the intersection of media and martech. Prior to joining Foundry, Brian was CMO of several start-up companies including BioSymetrics, a SaaS platform using AI, and was Director of Performance Marketing at IBM.
