MediaGrowth will ask Kevin questions such as:
• What prompted your organization's need for business transformation, and what were the key drivers behind this decision?
• What specific challenge or pain point did the business transformation initiative aim to address?
• How did you ensure alignment between the business transformation goals and the organization's overall strategic
objectives?
• What were the main obstacles or resistance encountered during the transformation process, and how were they overcome?
• How did you measure the success
or effectiveness of the business transformation initiative, and what key performance indicators (KPIs) were used?
• Can you discuss any unexpected outcomes or lessons learned from the business transformation experience?
• What advice would you give to other organizations embarking on a similar business transformation journey?
Kevin Turpin II is president of National Journal Group, a research and information services portfolio company. Since Kevin took over the role of
president in 2016, he has led the organization through a complete transformation from a traditional media company to its current enterprise, which includes founding a new portfolio company, Gravity Research. The company has experienced double digit revenue growth every year since Kevin took the helm.
