The Benefits of DEI Programs

Christine Shaw

Chief Executive Officer

Naylor Association Solutions

Christine has led two successful businesses as CEO, served in executive leadership positions in companies known for employee diversity, and regularly conducts a podcast that supports women in their careers. 

During a MediaGrowth Excellorator presentation, she shared how DEI policies and programs strengthen companies’ reputations and make them more successful by encouraging the representation and participation of often marginalized people.  Here is some of what she said. 

• The “trickiness” around what to say and do at holiday times can be minimized by gathering to hear about each other’s celebrations, traditions, holiday foods...
• Create a “Cause Awareness Calendar” to create awareness of initiatives that are important to people.
• Work to expand your recruiting network. Minimize the possibility of unconscious bias by removing names when team members are evaluating applicant materials.
• Review your company’s look and branding. Photos and messaging that reflect an inclusive tone will attract rather than repel people whose talents and/or business you need.
• Update and share company diversity statistics in town hall meetings. 
• There are good, free resources available to small companies that aren’t sure where to start with a DEI program:
• Here is a resource: https://www.linkedin.com/learning/topics/diversity-equity-and-inclusion-dei
• Check with your legal advisor to avoid missteps.
• Start small if necessary, and don’t stop. Regular mention of DEI is critical once begun.
   

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