1. What technology trends are you seeing out there in B2B
media? 2. What are B2B audiences expecting from publishers today (and tomorrow)? 3. How about on the revenue side? What's changing? 4. What are some impacts of getting your tech stack wrong at your
media company? 5. What internal tech positions should be staffed up now? How do you recruit and support people in these positions?
Joel is a Folio: Top 100 recipient and a recognized authority on audience, data, and digital strategy after more than 20 years on the tech side of B2B
media. He is the founder of Paperbak Labs, a B2B media consultancy helping with digital and audience strategy.
