"Technology and Platform Trends Enabling
Growth in 2024 and Beyond"
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Joel Hughes Founder/CTO Paperbak Labs LLC |
Joel Hughes gave us a lot of informative information when MediaGrowth interviewed him at the MediaGrowth Execellorator last week. Here are the Key Points
- Technology Trends in B2B Media: Joel Hughes highlights the importance of connecting systems and the growing role of generative AI in B2B media. He emphasizes the need for media companies to focus on integrating their systems to derive maximum value from their technology investments.
- B2B Audience Expectations: Hughes outlines the evolving expectations of B2B audiences, which now prioritize trust, value, and two-way engagement with publishers. He stresses the need for publishers to build trust and provide unique, valuable content in order to compete with a growing number of alternative information sources.
- Revenue Challenges and Opportunities: Hughes discusses the revenue challenges facing B2B publishers, particularly in light of the changing digital landscape. He advocates for a dual focus on content monetization and data-driven revenue opportunities, while also emphasizing the importance of building a strong first-party data strategy.
- Revenue Impacts of Getting your Tech Stack Wrong. Hughes argues that technology plays a critical role in enabling B2B publishers to monetize their content and data effectively. He calls for publishers to invest in their technology stacks and to prioritize the development of data-driven products and services.
- Vendor Selection and Internal Tech Staffing: Hughes provides insights on the vendor selection process and the importance of building a strong internal tech team. He emphasizes the need for B2B publishers to carefully evaluate potential vendors and to prioritize those that can serve as long-term partners in their digital transformation efforts.
Thank you, Joel! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Excellorate Growth! MediaGrowth Executive Summit 2025 Save the Dates! February 4 and 5, 2025 InterContinental Hotel at Doral, Miami,
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