In today's competitive landscape, content is king, and maximizing its potential involves leveraging content across platforms for exponential ROI. This session with Informa Markets’ Sandy Almendarez covers bridging the gap between
online publications, social media, live conferences and community platforms.
This session will cover:
• Combining data insights with content team expertise to extract maximum value from your first-party data.
• Developing persona-based approaches that attract and engage your most valuable customers across platforms.
• Creating high-performing content assets that not only delight your audience but also drive advertiser engagement and generate revenue.
Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. Sandy brings a wealth of knowledge to her role as
a content-focused business leader.
