AI's Impact on B2B Media

AI is Transforming Content, Marketing

Search and Audience Development  

VIDEO - AI for Personas

Eric Kammerzelt

Chief Technology Officer & Founder

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In a recent MediaGrowth Excellorator interview, Eric Kammerzelt, shared insights on the opportunities and challenges that AI presents for B2B publishers.

Eric views the rise of AI as having a more significant impact on the B2B publishing industry than the digital revolution, particularly in terms of content production and the need for publishers to differentiate their content.

Content Viability and Distinction: 

Eric emphasized the importance of trust and expertise in content creation, suggesting that B2B publishers can maintain their relevance in an AI-driven landscape by focusing on high-quality, original content that reflects their unique knowledge and authority.

Search Engine Optimization (SEO) and AI: 

There is a need for publishers to adapt their SEO strategies in response to AI's influence on search engines. Eric noted that AI is likely to change how search engines rank content, and publishers should proactively optimize their content for these new algorithms.

AI as a Tool for Content Creation and Distribution: 

The potential for AI to assist in content creation, curation, and distribution was a key theme throughout the conversation. Eric discussed how AI can help publishers create more personalized content experiences, streamline their workflows, and analyze audience engagement.

The Future of AI in Publishing: 

Eric encouraged publishers to embrace AI as a tool for growth and innovation, rather than viewing it as a threat. He suggested that AI will continue to evolve and become more integrated into the publishing process, and that publishers should be proactive in exploring its potential.

Thanks to Edisource for summarizing this MediaGrowth Excellorator interview and for creating the video.  

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