Search Engine Optimization (SEO) and AI:
There is a need for publishers to adapt their SEO strategies in response to AI's influence on search engines. Eric noted that AI is likely to change how search engines rank content, and publishers should proactively optimize their content for these new
algorithms.
AI as a Tool for Content Creation and Distribution:
The potential for AI to assist in content creation, curation, and distribution was a key theme throughout the conversation. Eric discussed how AI can help publishers create more personalized content experiences, streamline their workflows, and analyze audience engagement.
The Future of AI in Publishing:
Eric encouraged publishers to embrace AI as a tool for growth and innovation, rather
than viewing it as a threat. He suggested that AI will continue to evolve and become more integrated into the publishing process, and that publishers should be proactive in exploring its potential.
Thanks to Edisource for summarizing this MediaGrowth Excellorator interview and for creating the video.
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