MediaGrowth will ask Carola to share about:
● Herself and her company.
● Her company's journey of transformation and revenue growth over the last 3 years.
● Challenges when dealing with a wide portfolio of brands and revenue streams.
●
Restructuring teams to ensure best practice in marketing, subscription sales, editorial, product, technology.
● Streamlining technology on platforms across the portfolio.
● Other strategies for revenue growth.
● Creating ‘must-have’ content for professional audiences that focuses on tightly defined audience groups working in complex international and regulated sectors.
● Some of the company's latest new launches.
Carola is Managing Director of
FT Specialist Europe and responsible for the leadership, strategy and commercial success of 8 market-leading specialist audience brands including The Banker, Banking Risk & Regulation, Professional Wealth Management, Investors’ Chronicle, FT Adviser, and the FT Locations portfolio of brands.
A digital and subscription specialist, Carola previously worked for other publishers including The Spectator,
EMAP and The Economist, as well as for Jellyfish, the digital marketing and digital transformation agency. She regularly judges publishing industry awards, is Chair of Trustees of the Association of Circulation Executives and is on the Advisory Board for Renewd Europe.
