Top media executives discussed industry trends and challenges during the MGES CEO panel in February.
Members of the panel, moderated
by Jessica, each shared their unique perspectives on the industry and the strategies they are implementing to drive growth.
Dan emphasized the importance of reader engagement in driving revenue for his company. He noted that this is FT Specialist's top priority and the one must-have goal for the success of its subscription and advertising strategies. In addition to reader engagement, Dan also highlighted
the company’s focus on its corporate licenses and its red-hot growth in events.
John shared aspects of his company’s new strategic plan, which is set to be implemented in 2025. The plan centers on three main pillars: creating media sites that are more fit for purpose and better aligned with the needs of advertisers, the launch of a series of large-scale events, and ways to leverage AI to enhance the value of its
data and subscription offerings.
Scott discussed his company’s three-year strategy, which places a strong emphasis on data, with a focus on enriching existing data and creating new data products. He noted that the company is also looking to expand its event business and to explore new revenue streams. ABM is prioritizing the growth and support of its digital products, with a specific focus on the
company’s e-newsletters.
Overall, the CEO panel provided valuable insights into the strategies and priorities of leading media companies as they look to the future. From a focus on reader engagement to the development of new data and event offerings, the panelists highlighted the diverse approaches they are taking to navigate the ever-evolving media landscape.
Thanks to Edisource for creating a summary of the recording from MGES, Website
'
MGES 2026 will be here before you know it!
Save the date!
April 16 & 17, 2026 in Chicago
