MediaGrowth will ask Kate questions like:
What is
GROW Performance and how did it come about at GBM?
What are some of the biggest wins that have come from the new platform?
What are some of the biggest challenges you experienced in development?
What are the challenges you’re seeing in rollout?
What advice do you have for other companies seeking a “Single Source of Truth”?
Kate Hand is a B-to-B media strategist with expertise in web development strategy, publishing, project management, AI, SEO, and process optimization.
She leads a talented programming team to conceive and develop best-in-class tools, including DASH, Gardner's proprietary content management system, and more recently, GROW Performance, a customer-facing marketing analytics platform. Kate started her career writing long-form feature and news editorial. She attended Northwestern University's Medill School of Journalism. In addition to working with the Development team, she oversees Advertising, Production and Human Resources at Gardner
Business Media. Gardner Business Media is the premier voice of the manufacturing industry.
Save the Dates
MediaGrowth Executive Summit
2026
April 16 and 17, in Chicago
