MediaGrowth will ask Jillian to share her insights with questions such as:
1. What does success look like in your marketing strategy—both for your
advertisers and for your business' own goals?
2. How do you balance investing in brand-building efforts vs. direct response or performance marketing? How do you think about their respective ROI?
3. How has your marketing strategy evolved recently to better deliver ROI for both advertisers and your own
business?
4. With so many channels available today, how do you decide where to invest marketing resources?
5. Looking ahead, what strategies or offerings are you exploring to continue delivering strong ROI for both advertisers and your own business?
6. What advice would you give to other B2B media marketers trying to prove the value of their work to both advertisers and their own leadership?
Jillian Torre is the Commercial Marketing Director at Financial Times Specialist, where she leads strategic marketing initiatives across advertising and sponsored content, events and partnerships, and new product launches—driving business growth
across the company’s portfolio of brands. With over a decade of experience in B2B media, working with both subscriptions and advertising business models, Jillian has led the marketing strategy for successful brand launches, managed high-impact content marketing campaigns, and grown readership and revenue across multiple industry verticals. She began her career at the Financial Times’ FT Specialist division, rising through the ranks from Marketing Associate to her current
role.
Save The Dates!
MediaGrowth Executive Summit 2026
The Convenient, All Business, All B2B Media
Information and Networking Summit
to Grow Your Revenue
April 16 and 17, Chicago
