How do you modernize a legacy B2B media organization for a digital-first, AI-influenced world? As media consumption habits shift and AI reshapes how audiences find and engage with information, traditional content strategies
must evolve. This session explores how PMMI Media Group is modernizing its approach to editorial content; meeting audiences where they are, utilizing technology for a do-more-with-less approach, and creating experiences that build stronger engagement and lasting industry connection.
At the core of this transformation is a focus on deepening audience relationships and prioritizing engagement
quality over quantity rather than simply driving higher traffic numbers; to deliver valuable, relevant content that keeps readers returning and builds trust. By strengthening audience connections and gathering richer first-party data this organization is positioning itself to provide advertisers with more meaningful insights and higher-quality connections to fuel continued growth under a modernized business model.
Bio - Kim Overstreet is a research-driven content leader with more than a decade of experience in B2B media. As Director of Content at PMMI Media Group, she oversees editorial strategy, event programming, and brand oversight across five media brands: Packaging World, Healthcare Packaging, ProFood World, OEM Magazine, and Mundo Expo Pack. Kim is leading an initiative of change within the editorial team to modernize operations and offer content in a manner that increases
meaningful audience engagement.
Kim will be a presenter at MediaGrowth Executive Summit
MediaGrowth Executive Summit 2026
April 16 & 17, Chicago
Case Studies of B2B Media Solutions in
Complex, Turbulent Times
Super Early Bird Deadline is this Friday!
AGENDA REGISTER
