The B2B publishing landscape is continuing its profound transformation, driven by accelerating evolving audience expectations, and the emergence of powerful new technologies like artificial intelligence. For executives navigating this
dynamic environment, achieving sustainable growth requires strategic innovation, deeper audience engagement, and the development of resilient revenue streams.
The imperative for digital transformation in B2B publishing is clear. However, executing these ongoing transformations successfully remains a significant hurdle. A product-led approach, grounded in core product management principles,
offers a pathway to navigate these complexities more effectively.
MediaGrowth will ask Michael questions like:
1: Digital transformation projects often face challenges like budget overruns, delays, and resistance to change. How can applying
product management principles increase the likelihood of success for B2B publishers navigating these transformations?
2: What does a 'product-led' approach truly mean in the context of a B2B media company, and how does it differ from more traditional, perhaps department-led, approaches to digital initiatives?
3: Digital transformation roadmaps often involve balancing foundational technology upgrades, like implementing a new CMS or CDP, with developing new audience-facing features. How do you, as VP of Digital Product, prioritize these potentially competing initiatives?
... and more.
Bio: Michael serves as Vice President of Digital Product for BridgeTower Media. He is responsible for leading digital product strategy, development, and operations with a focus on building solutions that provide exceptional audience and advertiser value. Michael leads Digital Product, Digital Operations, Digital Ad Operations, and IT functions.
And Save the Dates:
Case Studies of B2B Media Solutions
in Complex, Turbulent Times
MediaGrowth Executive Summit 2026
April 16 and 17, Renaissance
Chicago O'Hare Suites Hotel
