B2B media companies are striving to grow their events in a time of accelerating change. Attendees are expecting highly personalized content for their specific roles. Sponsors are requiring concrete ROI in the form of new
customers closing faster. Technologies like AI are helping here and disrupting there.
Why attend? You’ll hear:
- A proven framework for improving sustainable revenue from events. Questex
increased event revenue by 13% in 2024.
- Real-world lessons from Questex’s transformation journey—what worked, what didn’t, and what’s next.
- Actionable ideas to deepen attendee engagement using data for personalization and to future-proof your business
model for sponsors.
- A leadership perspective on balancing innovation with operational execution in a fast-moving environment.
MediaGrowth will ask Jenn questions like:
- How did you start the process of working to optimize your business? Why was this optimization necessary for the health & growth of this business?
- What challenges did you face along the way in implementing this new strategy and how did you
deal with those issues? Now that you’re several years into this new strategy – what results have you seen?
- What does the future look like for this business? What’s on tap for 2026 and beyond?
Jennifer Woods has been a Vice President at Questex since
2019 running their Life Sciences and Healthcare events business. She has thirteen years of events experience, starting in attendee marketing for supply chain & transportation events, and becoming the Event Director for the Journal of Commerce portfolio of supply chain events at IHS Markit. Jenn has helped to reshape her division into a more profitable and sustainable business and has been able to successfully scale many of their key events.
And Save the Dates:
For Case Studies of B2B Media Solutions
in Complex, Turbulent Times
MediaGrowth Executive Summit 2026
April 16 and 17, Renaissance Chicago O'Hare Suites Hotel
