Webinar Overview
Sandy will share a variety of ways to get paid for content.
She will discuss strategies for converting free-content consumers into paying users, determining the right balance between gated and ungated content, leveraging data and audience insights to personalize content experiences, and adapting content teams and workflows to efficiently produce high-value content across multiple platforms while maintaining quality standards.
Why attend? Hear
about:
- Effective methods for capturing and maintaining B2B audience engagement.
- How to balance creating content that serves immediate tactical needs versus developing deeper thought leadership that builds long-term
audience loyalty.
- Metrics beyond traditional pageviews and open rates that have proven valuable in measuring true audience engagement and informing your content strategy.
- How to identify and develop your unique value proposition that makes your content
indispensable.
Sandy Almendarez is VP of Content at Informa and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With
over 15 years of experience Sandy brings a wealth of knowledge to her role as a content-focused business leader.
And Save the Dates:
For Case Studies of B2B Media Solutions
in Complex, Turbulent Times
MediaGrowth
Executive Summit 2026
April 16 and 17, Renaissance Chicago O'Hare Suites Hotel
