This session breaks down the practical steps behind building standout products in a data-driven environment. Using Gardner’ Business Media’s GROW Industrial Performance data platform as a case study, Kate will share how her
team moved from concept to execution, what makes the tool resonate with customers, and how she led a development team that was motivated to innovate. Attendees will leave with concrete ideas they can apply to product development and team leadership right away.
Bio: Kate Hand is a B-to-B media strategist with expertise in web development strategy, publishing, project management, AI, SEO,
and process optimization.As part of Gardner Business Media's executive team, she leads a talented programming team to conceive and develop best-in-class tools, including DASH, Gardner's proprietary content management system, and more recently, GROW Performance, a customer-facing marketing analytics platform. Kate started her career writing long-form feature and news editorial for arts publications and B-to-B business journals, then attended Northwestern University's Medill School of Journalism,
concentrating on the business of magazine publishing. Gardner is- the premier voice of the manufacturing industry. In addition to working with the Development team, she oversees the Advertising, Production and Human Resources departments.
MediaGrowth Executive Summit 2026
April 16 & 17, Chicago
Case Studies of B2B Media Solutions in
Complex, Turbulent Times
Early-Bird February 13, 2026
AGENDA REGISTER
