“Exceeding the Limits”
In addition to presentations by B2B media industry influencers and informal networking, MGES'26 facilitates three Focus Sessions for executives to join with their peers to discuss the issues most important to achieving their goals.
Focus Session I: Realities & Opportunities
C-Suite ~ Current challenges, strategies, victories and possibilities…
Editorial ~ Experiences and insights on audience needs, trust and engagement with content.
Sales ~ Methods and strategies to address customer dreams and demands as a valued resource partner.
Technology ~ Incorporating AI and other technology tools for
positive results while reducing negative impact.
Publishers ~ Communicating the corporate vision to teams and directing efforts to achieve company goals.
Events ~ Creating individualized messaging to attract and engage participants, and grow attendance.
Marketing ~ Getting the word out to those who will benefit from your company’s content
and influence.
Focus Session II: The Details in the Big Picture
C-Suite ~ Revenue threats and opportunities. Protecting products and maximizing profits.
Editorial ~ Using AI when it is helpful and pushing back with registering and licensing when it is not.
Sales ~ Exceeding goals by helping customers nurture their leads, and by providing industry leadership.
Technology ~ Experiences with tech tools;
challenges & solutions in the age of AI.
Events ~ Effective ways to satisfy sponsors’ goals, and keep them coming back event after event.
Publishers ~ Advancing the reach, reputation, and influence of your brand(s) in the industry.
Leadership ~ Team morale and attitude issues; creating, maintaining or reviving the winning
culture.
Focus Session III: Scanning the Horizon – 2026 & Beyond
C-Suite ~ Immediate and longer-term future challenges, and opportunities for B2B media.
Editorial ~ Building traffic as traditional methods
evolve or disappear and new ones become available.
Sales ~ How will sales team leaders support, develop, motivate and reward their sales pros?
Events ~ Forecasting the next phase of growing the community for effectiveness and profit.
Leadership ~ Morale and attitude issues; supporting a team that will Exceed the
limitations.
