Protecting B2B Media Content
in the Age of AI
Registering Content to Unlock Licensing Revenue
A recent webinar hosted by the MediaGrowth Excellorator addressed the pressing issue of AI-driven content theft affecting B2B media companies. The focus of the discussion was to highlight strategies to safeguard intellectual property and pursue potential revenue from content licensing.
Chris Foster, President and CEO of GIE Media,
shared real-world insights, recounting GIE's success in identifying and challenging AI content misappropriation. He advocated for united action among publishers to uphold and defend copyright laws that have existed for over a century, urging engagement with initiatives like the Magazine Coalition to secure rightful compensation.
Darryl Wiggins,
of The Magazine Coalition, further elaborated on how generative AI models are redirecting audience engagement and ad revenue away from original publishers, garnering billions for AI companies without fair compensation to content creators.
Michael Simon, of The Magazine Coalition, presented current efforts to ensure fair compensation for content
creators through licensing and, if necessary, litigation. Michael stressed the need for small to medium-sized publishers to unite for collective bargaining to negotiate fair settlements and counteract copyright breaches.
Key Points
- The Magazine Coalition is a unifying body designed to represent small to medium publishers in collective bargaining for AI-era copyright protections.
- Copyright registration is crucial for protecting content and enabling both litigation and licensing negotiations.
- Legal frameworks, such as the U.S. Copyright Act, offer established pathways for content creators to challenge unauthorized use by AI models and secure statutory damages.
- Strategic litigation preparedness coupled with licensing negotiations form the dual approach to potential new revenue streams.
- Successful case examples underscore the potential financial and structural strategies available to publishers through organized efforts like
those advocated by The Magazine Coalition.
Watch the Webinar, Recording
- More information will be available at MGES'26
Register now for
MediaGrowth Executive Summit 2026
April 16 & 17, Chicago
Case Studies of B2B Media
Solutions
in Complex, Turbulent Times
EXCEED! MediaGrowth Executive Summit 2026 will once again focus on candid discussions, breakthrough strategies, and
actionable solutions to the unprecedented challenges facing media businesses. Join B2B media’s most forward-thinking executives for solution-oriented presentations, facilitated focus sessions and informal networking.
