At MediaGrowth Executive Summit 2026, Lisa will be interviewed and share personalization strategies that make Informa's Restaurant Show extremely successful. MediaGrowth will ask Lisa questions such
as:
1. With the Restaurant Show being one of the largest and most diverse tradeshows in the industry, representing a broad range of product segments and operator types, what role does personalization play in the experience of those that attend?
2. What role does technology play in
personalization efforts, and how do you balance digital personalization with the human touch that's so important in the events industry?
3. How do you approach the exhibitor experience differently from the attendee experience, and what general principles guide your personalization initiatives?
4. The tradeshow industry has evolved significantly post-pandemic. How has your customer experience strategy adapted to address changing attendee needs, preferences, and business priorities?
5. What is your approach to measuring the success of customer experience efforts, and what types of metrics do you find most valuable when evaluating the impact of
experiences?
Lisa Malikow has close to 25 years in exhibitions management experience. In her role at Informa, she is responsible for the strategic and operational management of the National Restaurant Association's Restaurant, Hotel-Motel Show®. This is the largest annual gathering of restaurant, foodservice, and lodging professionals in the world, which draws participants from all 50
states and 112+ countries to Chicago each May.
Lisa joined the Show in October 2008 as Show Manager of the International Wine, Spirits and Beer Event, focused on the adult beverage segment in foodservice. Currently, she oversees a variety of critical areas for the Show, including event operations, special events, education programming, year-round digital strategies and budget management.
Prior to the Restaurant Show, Lisa began her career at SmithBucklin Corporation, primarily focused on tradeshows in the technology and business-trade sectors.
