This session will break down the practical steps behind building standout products in a data-driven environment. Using Gardner Business Media’s GROW Industrial Performance data platform as a case study, Kate will share how her team moved from concept to execution, what makes the tool
resonate with customers, and how she led a development team that was motivated to innovate. Attendees will leave with concrete ideas they can apply to product development and team leadership right away.
Kate Hand is a B-to-B media strategist with expertise in web development strategy, publishing, project management, AI, SEO, and process optimization. As part of Gardner Business Media's executive team, she leads a talented
programming team to conceive and develop best-in-class tools, including DASH, Gardner's proprietary content management system, and more recently, GROW Performance, a customer-facing marketing analytics platform. In addition to working with the Development team, she oversees the Advertising, Production and Human Resources departments.
