B2B Media business goals are reached when relevant, useful and engaging content is distributed well and found by interested audience members.  How do today’s (and tomorrow’s) media teams achieve the performance that realizes these goals?  Join Christoph Trappe as he outlines the structure of a print and digital Performance Content Culture that creates goal-driven results.

Christoph Trappe is a career storyteller who has worked as a journalist, change agent and content marketing executive. He is a global keynote speaker, frequent blogger, trainer and two-time author. Christoph currently leads content and digital transformation in B2B publishing for three leading brands at Stamats Business Media.