Chris Ferrell, CEO of Endeavor Business Media, recently spoke with MediaGrowth about his experiences in acquiring multiple B2B Media properties. The conversation covered some of his ideas on:
• A clearly communicated, value-adding rationale for each acquisition.
• An integration process and an “Acquisition Sherpa” for each transaction.
• Preparation for when everything doesn’t go right.
• Core values that foster success.
• Acquisition opportunities.
