Mariah will be presenting Content Marketing strategies at MediaGrowth Summit 20/20. We asked her to share some of her thinking here:
MediaGrowth:
Would you give us an example of a strategy you use to make your marketing efforts more effective?
Mariah Obiedzinski:
To really be effective in our marketing, content and advertising and ultimately help our clients achieve their goals, B2B media companies have to put ourselves in their mindsets and in the mindsets of their customers. This requires digging deep with our technology, asking the right questions and listening for the right cues in order to have the right focus.
Business people are only giving attention to things that impact them either right now or in the near future. They're not going to be super invested with our content unless we're giving them helpful information that they are interested in at the moment. So, at Stamats, we’re thinking about how to do that better, especially in the realm of not just reporting on what is happening, but also reporting on what could happen. One way we’re doing this is by getting into AI --
social listening and attribution.
