Mobile Access to B2B Media Content, Frank Sennett, Crain's City Books
Published: Tue, 12/17/19
Maximizing Mobile Revenue
Save the Dates: April 21-23, 2020
MediaGrowth Summit 20/20
Transformation: Insights and Influencers
Frank Sennett
Director, Digital Products & Strategy
Crain’s City Books
Frank Sennett develops and launches new media products across digital and print platforms. We asked him to talk about mobile strategies at Crain’s Chicago Business.
MediaGrowth:
Mobile devices are being used for accessing B2B media content more than ever before. Are you seeing this growth at Crain’s Chicago Business?
Frank Sennett:
Right now, we're at a tipping point. Crain’s Chicago Business has one million unique users per month and we're a little over 50% mobile (tablets and phones) versus desktop. We’ve seen a real increase over just a few years and this is a trend line that I believe will continue. Desktop is still going to be important, but I think we could see a day when that ratio is two-thirds mobile and a third desktop.
MG: How are you creating a positive user experience on small mobile devices?
