EarlyBird 2/15, Tranforming the Vision at MediaGrowth Summit

Published: Tue, 02/11/20

MediaGrowth Summit 20/20

"Transforming the Vision"
April 21 - 23, 2020

Early Bird Pricing Until February 15th

(C-Suite Leaders are Encouraged

to Register their

Editorial, Technology and

Sales/Marketing Team Leaders

to Receive a

Significant Registration Discount)

Agenda

Presenters

Register

Presentations and

Interactive Focus Sessions for:

C-Level, Editorial,

Technology and Sales & Marketing

Professionals

Hear from Presenters Like:

Sue Boehlke

President,

Transportation and

Industry Intelligence

Informa

“A Path to Building The Data Business"

”

Sue Boehlke will talk about her experiences in transforming a media company into a data company and two different product models that can be employed. The first monetizes data by moving from a numbers approach (x people viewing, y click throughs...) to a knowledge approach that captures deep insights about an audience to create more targeted campaigns for customers. The second model involves supplying data (e.g. forecasts, insights, market information) that are relevant to audience members’ needs on a subscription basis. Data used to produce content such as a “Top 100” feature can be unlocked into an analytical product that ‘flips the model’ and monetizes from users instead of from marketing customers. These are the next steps in the evolution from media to marketing solutions.

Alex Lytle

Digital Content Lead

Gardner Business Media

"One Company’s Journey to

Email Excellence"

Three ESPs in one year. Deliverability issues. Unengaged and uninterested list names. Gardner Business Media learned a lot about email in a short amount of time. Learn about their journey in choosing the right ESP, understanding list management and cleanliness, reader engagement through automations, and where they are today through all of it.

Thanks to our

MediaGrowth Summit 20/20

Sponsors