B2B Media is Expanding Rapidly...

Published: Wed, 02/19/20

MediaGrowth Summit 20/20

Transforming the Vision
April 21 - 23, 2020, Chicago

B2B Media is Expanding Rapidly:

Content, Events, Business Intelligence,

Marketing Services, Data...

How Will You Achieve Success in the Future?

Hear from Industry Influencers

on Essential Strategies...

Sue Boehlke

President, Infrastructure Intelligence

Informa

“A Path to Building The Data Business"

”

Sue Boehlke will talk about her experiences in transforming a media company into a data company. One model is to monetize data by capturing deep insights about an audience to create more targeted campaigns for customers. Another model supplies data that is relevant to audience members’ needs on a subscription basis. Data used to produce content can be unlocked into an analytical product that ‘flips the model’ and monetizes from users instead of from marketing customers.

Early Bird Pricing Until February 21st

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