Long Live Platforms, Tony Uphoff, CEO & Optimize Digital Playbook, Matt Morgan, EVP, Farm Journal -

Published: Thu, 01/30/20

MediaGrowth Summit 20/20
April 21 - 23, 2020

EarlyBird Pricing Until February 15th

Agenda

Presenters

Register

Presentations and Interactive Focus Sessions

for C-Level

Editorial

Technology

Sales & Marketing

Presenters Include:

Tony Uphoff, CEO & President of Thomas

"Publishing is Dead,

Long Live The Platform"

Tony will reflect on the ‘Publisher to Platform’ company journey; the steps taken and challenges faced along the way, and where he sees this business going into the future. The effects of business process innovation today confront the truth which is reliant on the pace of technology change and the power of data. This presentation will outline the three main drivers on businesses today: the digital transformation of sales, marketing and supply chain; the globalization of today’s marketplace, and the effects of the multi-generational workforce.

Matt Morgan, EVP, Produce, Farm Journal

"It's Time To Optimize

Your Digital Playbook"

It’s 2020 and it’s time to clean up your company’s digital playbook. It's easy to offer hundreds of different digital solutions, but is your company also retiring less effective products? We are all being pushed to add bright and shiny digital tactics to our portfolio every day, but are we monetizing these items appropriately? Matt will examine these questions and more as he discusses the need for optimizing your digital playbook.

Thanks to our

MediaGrowth Summit 20/20

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