Editor as Strategic Asset, Tom Wilk: Conversion Centered Content, Mariah Obiedzinski,

Published: Wed, 02/05/20

MediaGrowth Summit 20/20

"Transforming the Vision"
April 21 - 23, 2020

EarlyBird Pricing Until February 15th

Agenda

Presenters

Register

Presentations and Interactive Focus Sessions

for C-Level

Editorial

Technology

Sales & Marketing

Presenters Include:

Tom Wilk, Editor-in-Chief,

Putman Media

The B2B Editor As Strategic Asset

As media companies evolve into data companies, the role of the editor is evolving as well. Editors are being asked to balance their core content development responsibilities with a variety of other tasks, from sales-enablement and marketing execution to 24/7 engagement across social platforms. This session explores some of the options that brands are facing at the editorial level to drive strategic business value while maintaining the kind of thought leadership that pulls in an engaged audience.

Mariah Obiedzinski, Director of Content, Stamats Business Media

“An Intentional Conversion-Centered An Intentional

Conversion- Centered

Content Program

The world of B2B publishing has transitioned from a sales-focused marketing approach to multi-platform content marketing. Today, there are more data funnels and prospect touchpoints than ever before. How can B2B marketers create helpful, relevant content and still meet KPIs? The answer is with an intentional conversion-centered content program.

   Join this session to discover how to:
   • craft content that converts in both print and digital
   • examine the role of attribution in ROI reporting
   • identify effective reporting models

Thanks to our

MediaGrowth Summit 20/20

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