New Platforms, Revenue From Readers & Lead Gen

New Platforms, Revenue From Readers & Lead Gen - Webinars

Published: Fri, 04/17/20

Save the Dates:

MediaGrowth Summit 20/20

October 12-14

B2B Media Executives are

Creating New Platforms for Success

in These Challenging Times

Industry Leaders are also

Developing New Revenue Streams From Readers

and New Lead Generation Methods

Join B2B Media Influencers in

Two Webinars

Wednesday, April, 22nd at 1:00 pm EST

with Thomas CEO, Tony Uphoff

and

Wednesday, April 29th at 11:00 am EST

with Money Media President, Dan Fink

Tony Uphoff, CEO & President

Thomas To

"Publishing is Dead, Long Live the Platforms."

Tony will reflect on the ‘publisher to platform’ company journey; the steps and challenges taken along the way and where he sees this business going into the future.
The effects of business process innovation today confront the truth which is reliant on the pace of technology change and the power of data. Learn about the three main drivers on businesses today: the digital transformation of sales, marketing and supply chain; globalization of today’s marketplace – understanding new competitors, new customers and new trade sanctions with global tariffs and the effects of the multi-generational workforce.

Powered by BPA Worldwide

Dan Fink, President

Money Media

"Successful Models for Driving Reader Revenue & Lead Gen"

Readers are lapping up news coverage at ever-increasing levels and they are paying to unlock paywalls in droves. Paying subscribers also have the benefit of increasing publishers' first-hand data and facilitating lead generation.
•   Big picture approaches to building a subscription business alongside advertising
•   Key structural elements that drive success, including staffing, site traffic, financial reporting, etc.
•   Different types of paywalls and how they align with various content offerings
•   Sales and marketing techniques specific to selling subscriptions
•   Strategies for selling corporate licenses
•   Best practices for renewals, the lifeblood of a subscription business
•   How to turbocharge lead generation with subscribers

Webinar Powered by LeadFEED Worldwide

Additional Webinars

Mitigating Event Disruptions with Eric Bearly, Chief Digital Officer, Bobit Business Media and Brian Cuthbert, Group Vice President, Diversified Communications.

Webinar

Virtual Events and Adapting to the Coronavirus. Speakers were Paul Tourbaf, EVP, Hanley Wood, George Fox, CEO, Allured Business Media and Mariah Obiedzinski, Director of Content, Stamats Business Media.

Webinar

Thanks to our

MediaGrowth Summit 20/20

Sponsors