Revenue From Readers, Lead Gen and New Platforms

Revenue From Readers, Lead Gen and New Platforms - Webinars

Published: Wed, 04/08/20

Save the Dates:

MediaGrowth Summit 20/20

October 12-14

Industry Leaders are Developing New Revenue Streams From Readers

and New Lead Generation Methods

B2B Media Executives are also

Developing New Platforms for Success

in These Challenging Times.

Join B2B Media Influencers in two

Webinars

Save the Dates

Wednesday, April, 22nd at 11:00 am EST

and

Wednesday, April 29th at 11:00 am EST

Tony Uphoff, CEO & President

Thomas To

"Publishing is Dead, Long Live the Platforms."

Tony will reflect on the ‘publisher to platform’ company journey; the steps and challenges taken along the way and where he sees this business going into the future.
The effects of business process innovation today confront the truth which is reliant on the pace of technology change and the power of data. Learn about the three main drivers on businesses today: the digital transformation of sales, marketing and supply chain; globalization of today’s marketplace – understanding new competitors, new customers and new trade sanctions with global tariffs and the effects of the multi-generational workforce.

Dan Fink, Managing Director

Money Media

"Successful Models for Driving Reader Revenue"
While advertisers retrench and block words related to Covid-19, readers are lapping up news coverage at ever-increasing levels. They’re not only reading, they’re paying to unlock paywalls in droves. Numerous publishers have reported experiencing record year-over-year subscription sales despite moving lots of their Coronavirus coverage outside the paywall. Paying subscribers also have the benefit of increasing publishers' first-hand data and facilitating lead generation. What does it take to implement a successful subscription revenue stream? What are the drivers? And how does a publisher get started?

Our most recent Webinar was on Mitigating Event Disruptions with Eric Bearly, Chief Digital Officer, Bobit Business Media and Brian Cuthbert, Group Vice President, Diversified Communications.

View last week's webinar on Virtual Events and Adapting to the Coronavirus. Speakers were Paul Tourbaf, EVP, Hanley Wood, George Fox, CEO, Allured Business Media and Mariah Obiedzinski, Director of Content, Stamats Business Media.

Webinar

Thanks to our

MediaGrowth Summit 20/20

Sponsors