Dan Fink, President
Money-Media
"Successful Models for Driving Reader Revenue
Readers are lapping up news coverage at ever-increasing levels and they are paying to unlock paywalls in droves. Paying subscribers also have the benefit of increasing publishers' first-hand data and facilitating lead generation.
• Big picture approaches to building a subscription business alongside advertising
• Key structural elements that drive success, including staffing, site traffic, financial reporting, etc.
• Different types of paywalls and how they align with various content offerings
• Sales and marketing techniques specific to selling subscriptions
• Strategies for selling corporate licenses
• Best practices for renewals, the lifeblood of a subscription business
• How to turbocharge lead generation with subscribers
