Hello B2B Media Executive,
B2B media executives have requested that we bring the B2B media community together on a monthly basis to share Best Practices in challenging times. “No one has all the answers, but everyone has a few.”
The format that has been suggested is a remote meeting with a speaker for 15 minutes followed by 45 minutes of discussion from the members on what is working. We think the groups will be 10-15 B2B media executives in C-Suite and Senior Management positions. The speakers will be executives from the industry who have had great success on the topic of the month.
Please reply to this email if these meetings are of interest to you.
Below are the topics that executives have asked us to cover with proposed dates. We welcome your input on other topics that you’d like addressed. There will be a subscription for the year of meetings. You may buy a seat which can be filled by someone else at your company if you have a date conflict. You can also buy a corporate membership so several of your staff can attend the meetings.
Calendar - We plan to meet remotely on Wednesdays of each month (because the B2B Industry is changing rapidly, we can adjust topics based on members’ current preferences).
June 24 - New Product Innovations
July 24 - Networking Remotely for Attendees and Sponsors of virtual events
August 26 – Tech Platforms -- Which ones have worked best?
September 16 – Returning to the Office – Remote vs. in-office pay and other management issues.
October 21 – The State of the Industry – Where are we today?
November 18 – How to Restart Events with “safety precautions”. Buyer/Seller Events.
December 16 - A Path to Building a Data Business
January 27 – Optimizing Your Digital Playbook
February 24 – Intentional Conversion-Centered Content
March 24 – Maximizing Your Strategic Assets in Editorial, Sales, Audience Development and Technology
April 28 – The Future of B2B Media Transformation
May 26 – Revenue Trends for Growth
Please reply to this email if these meetings are of interest to you. Feel free to add topics or offer comments.
Thank you
All the Best in Challenging Times,
Kathi Simonsen, President, MediaGrowth
