He talked about what AI is and what it isn’t; the realities and the Sci-Fi. He also outlined a “road map” for implementing and accelerating AI at B2B media companies.
• Build clean and organized datasets that are updated automatically.
• Put business subject matter experts in the loop with visualizations and the ability to provide feedback to train AI models.
• Define broad questions to be answered by AI.
• Deploy AI capabilities as services to be leveraged by other company systems.
• Integrate these services into products and operations by making data available to non-data people.
MediaGrowth is grateful to Dr. Benbrahim for sharing his insights and to Zach Gilbert and MagHub for making our time together possible.
We are looking forward to next month’s Excellorator when David Leskusky, President of NAPCO, will speak and answer questions about "New Normal" Staff Management.
To register or find out more about MediaGrowth Excellorator, email Kathi Simonsen at: ksimonsen@mediagrowth.com.
Here's what Executives are saying…
"The MediaGrowth Excellorator is an excellent venue for leaders in BtoB media to share knowledge, interact, and discuss challenges in a conducive environment."
Dan Fink, Managing Director, Money-Media
"The MediaGrowth Excellorator is vital for anyone in a leadership post. It offers me access to industry peers who can help me to benchmark, learn about new technologies and respond to a variety of challenges facing business publishers.
Jack Morgan, Sr. Editor, Textile Services
