The webinar is intended to help publishers with one or multiple business websites and magazines. In 30 minutes, you will gain an understanding of how publishers maintain or play a vital role in the B2B media landscape especially when it comes to building and distributing custom content that helps clients address industry issues and make their brands more relevant across the buyers' journey.
We will be discussing how to work with a B2B agency, how to improve media kits, and get deep into the weeds on what agencies are looking for from their media partners. Account Based Marketing and increasing ways to strategically build accounts has taken center stage, but there is still a role in place for industry publishers to deliver on efficiency, engagement, brand building and surging accounts. As we navigate through the new normal, we must
learn how to leverage our quality content to increase revenue. Advertising is sliding, but readers are loyal and willing to pay for the excellent content that you have created.
