MediaGrowth Summit 2021
October 5th and 6th, Chicago
"The Transformation of B2B Media Continues..."
Join us at MediaGrowth Summit to hear presentations from industry experts like Dan Fink
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Dan Fink, President,
Money-Media
A Financial Times Company
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In Dan's presentation, you will learn about the scientific approach needed to (re)design product websites for business growth. Using A/B testing, you can increase the reader engagement that drives both subscriptions and advertising revenue. Successful implementation requires close collaboration between Tech, Graphic Design, Editorial, and commercial teams, but leads to a website optimized based on your readers’ behavior and definitive
metrics.
Dan oversees the Money-Media business unit, owned by the Financial Times. Money-Media is a native digital publisher with over 130 staff, 10 products, and operations on three continents. Money-Media sits within FT Specialist, the Financial Times' specialist publishing division, and publishes premium news across multiple industries. Dan is a member of the FT's senior management group and he is the chairman of the FT's 401k
investment committee. Dan earned an MBA at Indiana University and was a national champion gymnast.
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Other MediaGrowth Summit 2021 Presenters will include CEOs and Senior Management from B2B media companies from Endeavor Business Media, Investment News, AC Business Media, Putman Media, Bobit Business Media, PMMI Media Group, and more...
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