In the origin story, I think there is a
Sean started Industry Dive with two partners in 2012 because they realized that mobile devices were changing the way business executives worked and consumed information. They also saw that traditional business media content models, user interfaces and marketing programs were not keeping up.
Industry Dive now covers 21 markets that serve more than 11 million readers.
In this webinar, we'll ask Sean to share his thoughts on the strengths and opportunities of media today. He will talk about leading with design, story format and voice, as well as finding scale within niche markets -- something he believes has been overlooked by many in B2B media.
We'll ask him about two broad trends that he says favor B2B media, and to which most companies are not paying enough attention.
And, we'll hear about Industry Dive's take on the Content Studio model; StudioID, and how non-media content studios can't match media companies' first party data.
Don't miss this one!
