As we navigate this transforming business environment, one truth remains, excellent content is the foundation. But how you leverage that content – to engage your current customers, bring leads into the funnel and drive revenue – is critical.
Brian will explain how two of the training programs offered to Diversified Communications’ audiences have increased engagement, driven double digit revenue growth and set themselves up for future success leveraging paid and free membership, paid e-learning products (including multiple certification programs), and demand generation programs leveraging originally created content.
Diversified Communications U.S. is a global media company with market-leading exhibitions, conferences, digital products and publications. Brian is responsible for Diversified Communications’ Business Communities division, overseeing a broad portfolio of conferences, tradeshows, and digital products. He has been responsible for the significant growth of the event portfolio and certification business.
