MediaGrowth Summit 2021
October 5th and 6th, Chicago
(Focus Session 1 and Reception October 4th)
Join your B2B Media Colleagues
In-Person and Safely
to Discuss and Take Away Ideas
for Success in the Pandemic-Altered Business World
Dan Fink
President
Money-Media
Engaging Readers;
The Results of a Two-Year Study
In Dan's presentation, you will learn about the scientific approach needed to (re)design product websites for business growth. Using A/B testing, you can increase the reader engagement that drives both subscriptions and advertising revenue. Successful implementation requires close collaboration between Tech, Graphic Design, Editorial, and commercial teams, but leads to a website optimized based on your readers’ behavior and definitive metrics.
Dan oversees Money-Media Inc., which is a division of Financial Times. Money-Media is a native digital publisher with over 120 staff, ten news services, and operations on three continents. Money-Media sits within FT Specialist, the Financial Times' specialist publishing division and publishes premium news across multiple industries. Dan is a member of the FT's senior management group and is the chairman of the FT's 401k investment
committee.
18 Roundtable Discussions
Informal Opportunities for One-on-One Networking
Concise Presentations
We are very dedicated to making sure that all attendees are healthy and safe. We will wear masks at MediaGrowth Summit, practice social distancing, have sanitizer stations and regular cleaning of high use areas. We strongly recommend that all attendees be vaccinated. We will follow all recommendations for safety by the CDC and mandates of Cook County, Illinois.
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To better serve the International B2B Media Community, MediaGrowth is partnering with FIPP,
the Global Media Association.
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